‘I’ of the Tiger

As Archies, Hallmark and co line up to drive business with the Year of the Tiger, it is ironic to see the posters being put up everywhere by Aircel’s Save the Tiger campaign. 1411 tigers, they proclaim. A visit to the website provides us with ways to contribute – blog, status message, social networking sites and, of course, cash donations. However, in a situation where the animal has completely disappeared from a couple of the sanctuaries set up, ironically, to protect it, the question arises if we are doing enough. Or is it a case of too little, too late?